Salomon combating reshoring challenges / Arpita Agnihotri, Saurabh Bhattacharya.

Format:

Book

Author/Creator:

Agnihotri, Arpita, author.

Bhattacharya, Saurabh, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Production management.

Business logistics.

Marketing.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2023.

Language Note:

English.

Summary:

Salomon SAS, a French retail sports apparel firm, faced supply chain establishment challenges upon reshoring its manufacturing back to its home country from China. Given the supply chain issues for sports footwear, the critical challenge for Salomon executives was the lack of suitable partners in France. The company set up a collaborative facility to manufacture its shoes and explored strategies to procure materials. To entice customers, Salomon intended to leverage a local and sustainable back story, despite potential pitfalls to such strategies, and may use a "Made in Europe" label. How can Salomon combat its supply chain challenges, and what strategies can the company consider to deal with them? Did Salomon's management make the right decision by reshoring?

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

1-5296-2190-9

9781529621907

OCLC:

1362530404