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Fighting cyberbullying with social campaigns in Bangladesh / Mohāmmada Osamāna Gani, Bidita Zaman, Erina K. Elin, Md. Nafiuzzaman, MD Farhan S. Chowdhury, Anisur Rahman Faroque.
SAGE Business Cases 2023 Annual Collection Available online
SAGE Business Cases 2023 Annual Collection- Format:
- Book
- Author/Creator:
- Mohāmmada Osamāna Gani, author.
- Zaman, Bidita, author.
- Elin, Erina K., author.
- Nafiuzzaman, Md., author.
- Chowdhury, MD Farhan S., author.
- Faroque, Anisur R., author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Computer crimes--Law and legislation.
- Computer crimes.
- Cyberbullying--Law and legislation.
- Cyberbullying.
- Social responsibility of business.
- Social marketing.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2023.
- Summary:
- Cyberbullying and other cybercrimes are on the rise in Bangladesh with an increasing number of internet users. To combat this alarming problem, the government and various development organizations have taken the initiative to promote cybersecurity. In 2021, Chalkboard Communications Ltd, a social marketing platform, created the online campaign "Cyber Saver," aiming to provide young people with a safe digital space that embodies cybersecurity. Chalkboard also created an offline counterpart campaign, "Sip for Change." In both campaigns, comics and other sources of edutainment were used to educate young people about digital etiquette and to make them aware of the effects of cybercrimes. Meherun Nahar, the managing director of Chalkboard, is reviewing the components of the campaigns and their markers of success, and deciding which of the two campaigns to scale for the same purpose. The case explores how both campaigns were designed to spread awareness and to make people more conscientious against cyberbullying, by using comics in a very comprehensible manner. It also shows how social businesses can successfully address meaningful issues through social marketing in a strategic manner.Cyber Saver, cybercrime, cyberbullying, change, harassment, Bangladesh, campaign. social marketing, segmentation, targeting, etc.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 1-5296-2198-4
- OCLC:
- 1362531051
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