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Ring security : Peace of mind vs. chilling nightmare / Kenneth J. Ramaley, Bradley W. Brooks.
- Format:
- Book
- Author/Creator:
- Ramaley, Kenneth J., author.
- Brooks, Bradley W., author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Security systems industry.
- Risk management.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London, England : Society for Case Research, 2025.
- Summary:
- Ring, Inc, a subsidiary of Amazon, offered security products to enhance customer peace of mind. In December 2019, however, a chilling video went viral that showed an unidentified hacker observing an eight-year-old girl through a Ring camera while the girl was alone in her bedroom. The hacker, furthermore, spoke to the young girl through the Ring speaker. Additional videos quickly began appearing of Ring customers being victimized by hackers who observed them in the privacy of their own homes. For a product based on selling security, such encounters could have been devastating for Ring. This critical incident is well suited for undergraduate courses in marketing, consumer behavior, brand management, risk management, and reputation risk.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9781071978931
- 1071978934
- OCLC:
- 1483993611
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