Elevating the Coffee Experience through Ella the Robot Barista / Chien Ching Lee [and three others].

Format:

Book

Author/Creator:

Lee, Chien Ching, author.

Rao, Padma, author.

Lim, Jawn, author.

Caroll, Charles, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Coffee industry.

Customer relations.

Physical Description:

1 online resource

Place of Publication:

London, : SAGE Publications: SAGE Business Cases Originals, 2025.

Summary:

The café industry in Singapore is a very competitive industry, with international brands and smaller boutique establishments seeking to survive and expand their customer reach. Among the hurdles that the industry faces are the availability of trained manpower, cost, and scalability. Crown Coffee is the first in Singapore to offer a robot barista--Ella--as a solution to the hurdles mentioned. Considering the concept of the "uncanny valley" and technological determinism, is Crown Coffee's business model based on a robot barista sustainable? The study prompts students to explore how Keith Tan, the founder of Crown Coffee, adopted this business model, emphasizing that the journey is as significant as the outcome. The study further engages students in examining the challenges and potential of this business model, as well as the broader future of automated barista cafés.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781071980217

1071980211

OCLC:

1483993645