The Debacle of Byju's: : An end of possibility or a pause before turn-around? / Anand Sasikumar, Mousumi Sengupta.

Format:

Book

Author/Creator:

Sasikumar, Anand, author.

Sengupta, Mousumi, author.

Series:

SAGE Business cases.

SAGE Business cases

Language:

English

Subjects (All):

Decision making--Case studies.

Decision making.

Physical Description:

1 online resource

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2025.

Summary:

The vice president of sales at Byju's, one of the largest EdTech companies in India, has been with the company since its inception and was responsible for developing the technology and sales team. During the COVID-19 pandemic, the company became the foremost name among digital platforms used for education, and had an astounding valuation at that time of USD 22 billion. Post-pandemic, the situation changed as children returned to schools, and the company's revenue started depleting. Most of its investors stopped their funding, which led to delays in financial reporting, a breach of debt covenants, and regulatory investigations. Today, the vice president, Damodaran, is tired of trying to achieve unreasonable targets, attending endless meetings, and feeling the pressure of possibly losing his job. This case describes the rise and fall of Byju's, from its so-called famed reputation of being one of the top rated EdTech companies in India, and the dilemmas faced by a fictional board member, Damodaran. The case encourages students to stand in the place of Damodaran to decide whether to continue at Byju's as a senior employee. It also discusses the potential issues to consider for bringing about a positive turnaround for the company.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781071984550

1071984551

OCLC:

1483992910