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Sales Force Motivation Strategy in the Tough Maharashtra Market / Jaydeep Mukherjee.
- Format:
- Book
- Author/Creator:
- Mukherjee, Jaydeep, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Sales management--Case studies.
- Sales management.
- Physical Description:
- 1 online resource
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2025.
- Summary:
- Mangal Deep works for TCL, a tractor company with sales across India. He is an area sales manager for the Maharashtra state where the tractor market is growing, but his team's sales performance was lacking in 2023. Most of his sales team members were unable to meet their targets despite trying their best and did not earn any incentive. As a result, they were demotivated and some even left TCL to join competitors. Deep believed that stability in the entire sales team comprising the TCL sales executive, the dealer, and their sales team was critical to ensure good sales performance in 2024. Hence, he deliberated on ways to ensure better sales performance, improve sales team motivation, and reduce attrition in Maharashtra.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9781071965412
- 1071965417
- OCLC:
- 1483992700
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