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Asia Symbol (Guangdong) : Frontrunner in China's Cut-Size Paper Market / Donghong Li, Ziqian Zhao.
- Format:
- Book
- Author/Creator:
- Li, Donghong, author.
- Zhao, Ziqian, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- International business enterprises.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : Tsinghua University School of Economics and Management, 2025.
- Summary:
- Asia Symbol (Guangdong) was part of the Royal Golden Eagle Group (the RGE Group)'s China presence. RGE was a multinational conglomerate that spanned the forestry, pulp, papermaking, viscose fiber and gas industries. It mainly ran businesses in China, Brazil and Indonesia, with a clear business strategy to leverage its industry integration business model to gain the advantage of cost leadership. In an effort to replicate its successful experiences in other countries, it established Asia Symbol (Guangdong) and another pulp processing plant in Shandong province. The case describes how RGE saw China's potential in its global business layout and how it managed to grab over one-third of China's copy paper market share.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9781071972830
- 1071972839
- OCLC:
- 1483992836
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