Transparency, Ethics, and Scaling in the Cultivated Meat Industry / George Joseph.

Format:

Book

Author/Creator:

Joseph, George, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Business ethics--Case studies.

Business ethics.

Physical Description:

1 online resource

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2025.

Summary:

This case study explores the challenges faced by Upside Foods, a pioneering startup in the cultivated meat industry, in managing transparency, ethics, and scalability. Initially heralded for its innovation, the company attracted attention with a high-profile event at Bar Crenn in 2020, showcasing its cultivated beef product. However, controversies soon arose regarding its technological claims, drawing comparisons with the startup scandals. Upside Foods claimed to have developed new technology; however, allegations have surfaced that the company continued using outdated cultivation methods, raising ethical concerns and casting doubt on its credibility. In response, Upside Foods pivoted its strategy towards producing ground chicken meat, a more achievable but less ambitious goal. This strategic shift provides a critical learning opportunity for students to evaluate the complex interplay of ethics, transparency, and technological innovation in a high-growth industry. Students will be asked to analyze Upside Foods' strategic choices, evaluate the consequences of overstating technological capabilities, and recommend ways to rebuild credibility while pursuing long-term goals.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781071983522

1071983520

OCLC:

1483992903