Sweet Success : How Janebee Honey Can Build a Buzz on Social Media / Mingming Cheng, Mengfan Li, Jingjie Zhu.

Format:

Book

Author/Creator:

Cheng, Mingming, author.

Li, Mengfan, author.

Zhu, Jingjie, author.

Series:

SAGE Business cases.

SAGE Business cases

Language:

English

Subjects (All):

Social media--Marketing.

Social media.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2025.

Summary:

This business case tells the social media marketing story of Janebee Honey, an Australian agribusiness that produces and sells high-quality honey products. The case examines different social media strategies, tactics, and metrics that can help a brand develop a successful social media presence and achieve its marketing objectives. At the beginning of our story, Janebee Honey--despite its strong reputation among existing customers--is inactive on social media and facing challenges building its online reputation and increasing brand awareness. The company rarely posts or responds to inquiries, and it has very limited customer engagement online. As a result, Janebee Honey is missing out on potential customers, many of whom now use social media as their primary means of product discovery and information searching. This case explores how a small agribusiness can leverage social media marketing to increase its online visibility and improve its business performance.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781071960578

1071960571

OCLC:

1483993751