Innovating Logistics: : The Shiprocket Blueprint for E-commerce Excellence in India / Quazi Tafsirul Islam, Quazi Tahsinul Islam, Khawaja S. Ali.

Format:

Book

Author/Creator:

Islam, Quazi Tafsirul, author.

Islam, Quazi Tahsinul, author.

Ali, Khawaja S., author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Entrepreneurship--Case studies.

Entrepreneurship.

Physical Description:

1 online resource

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2025.

Summary:

The case study of Shiprocket, an e-commerce logistics company based in India, presents a compelling narrative of innovation, resilience, and strategic growth in the face of multifaceted challenges. Founded in 2017, Shiprocket aimed to revolutionize the e-commerce logistics sector by offering scalable, technology-driven procedures to small and medium-sized businesses, thereby democratizing logistics in a cost-prohibitive market. Rapidly growing to support more than 100,000 e-commerce sellers and processing more than 2.2 lakh (lakh denotes a value of 100,000) shipments daily, Shiprocket's journey underscores the critical role of utilizing technology, data analytics, and strategic partnerships. However, its rapid international expansion and the endeavor to overcome last-mile delivery hurdles introduced complexities, including navigating geopolitical tensions, infrastructure inadequacies, and the relentless march of technology. These challenges, coupled with the imperative to maintain robust cybersecurity measures, frame the dilemma of sustaining growth while innovating logistics service in a rapidly evolving digital landscape. Students will be asked to apply business concepts such as strategic management, operations optimization, and international business expansion to analyze Shiprocket's strategic decisions and evaluate the implications of these decisions on its competitive position in the logistics industry. Through solving this case, students will develop a nuanced understanding of navigating business challenges in emerging markets.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781071983652

1071983652

OCLC:

1483993659