Startup in a Foreign Country : Entrepreneurship in Information Uncertainty / James Bowen.

Format:

Book

Author/Creator:

Bowen, James, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

International business enterprises.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2025.

Summary:

This case discusses the challenge of starting and managing a company in a foreign country remote from the investors. A successful European business consultant, Kjetil Sandermoen, is given an opportunity to invest in and start the University of Fredericton, which will be an online private university in Canada. The new company is similar to one that he previously launched and managed in Europe. The online postgraduate education industry is emerging and there exists some, but little, government support or public recognition for the industry. Making predictions about a startup's viability in an emerging industry has numerous challenges, including business models and risk regarding customer acceptance, government support, and the emergence of competitors.The investor is remote from the new company as well, which adds the challenge of remote management of their investment. What are the risks of investing in an emerging industry, and is an online private university viable? How can Sandermoen manage a remote startup and what is his personal opportunity cost for the investment?.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781071984130

1071984136

OCLC:

1483993288