Green Threads of Growth : The Strategic Weave of Ahyan Jute Mills / Quazi Tafsirul Islam [and three others].

Format:

Book

Author/Creator:

Islam, Quazi Tafsirul, author.

Md Surid, Kabid, author.

Kabir, Ahmed, author.

Islam, Shabab, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Strategic planning Case studies.

Strategic planning.

Physical Description:

1 online resource

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2025.

Summary:

Ahyan Jute Mills Limited (AJML), established in 2011 and located in Khulna, Bangladesh, is a key division of the Ahyan Group and plays a significant role in the jute industry. This case study delves into the inception, growth trajectory, key achievements, and strategic initiatives of AJML, illustrating the company's efforts to diversify its product range, adopt eco-friendly manufacturing techniques, and expand its presence in both local and international markets. Additionally, it explores the dynamics of the global jute market, highlighting challenges and opportunities such as technological advancements, competitive pressures, supply chain complexities, and sustainability initiatives. The narrative of AJML is presented as a revitalization and modernization effort within Bangladesh's traditional jute sector. This comprehensive examination of AJML's strategic operations and industry positioning provides a foundation for students to analyze and discuss the challenges of navigating a traditional sector amidst global competition and environmental concerns. It underscores the importance of strategic planning, innovation, and adaptability in achieving business success, enabling students to grasp the complexities involved in managing and growing a business in an environmentally conscious and competitive global marketplace.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781071964996

1071964992

OCLC:

1483993246