ReFactory : Transforming Beauty Waste into Sustainable Solutions / Jania Juthi [and four others].

Format:

Book

Author/Creator:

Juthi, Jania, author.

Islam, Quazi Tafsirul, author.

Goel, Richa, 1980- author.

Singh, Tilottama, author.

Islam, Quazi Tahsinul, author.

Series:

SAGE Business Cases.

SAGE Business Cases

Language:

English

Subjects (All):

Strategic planning.

Sustainable development.

Physical Description:

1 online resource.

Place of Publication:

London, England : SAGE Publications: SAGE Business Cases Originals, 2025.

Summary:

In the contemporary landscape of the beauty industry, environmental sustainability has become a pressing concern, highlighted by the innovative efforts of ReFactory. This case study delves into how ReFactory, a subsidiary of MYgroup and spearheaded by David Carrie, addresses the escalating problem of cosmetic waste. By transforming used cosmetic packaging into durable, plywood-like boards, ReFactory not only champions recycling but also embodies the principles of a circular economy. This initiative is set against the backdrop of the health and beauty industry's significant environmental footprint, characterized by its rapid growth and the consequent increase in packaging waste. ReFactory's journey from inception, through the development of its business model, to its operational challenges provides a comprehensive look at the complexities of recycling within the beauty sector. The company's innovative recycling process, collaboration with major brands, and drive toward closed-loop recycling underscore the potential for sustainable practices within the industry. However, ReFactory grapples with the inherent difficulties of processing diverse packaging materials and the market's lukewarm reception to products made from recycled materials. This dilemma underscores the critical question of balancing environmental sustainability with commercial viability. Through this case, students will explore the intricacies of waste management in the beauty industry, the challenges of implementing sustainable practices, and the potential solutions to these challenges, fostering a deeper understanding of sustainability in business. Specifically, students will be asked to devise a strategic marketing and operational plan that enhances ReFactory's market positioning while addressing the challenges of sourcing and processing diverse cosmetic packaging materials. They will apply principles of circular economy and sustainability practices to propose viable solutions that balance environmental impacts with commercial success.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781071979488

1071979485

OCLC:

1483992945