Tesla in the Driver's Seat / Bart Liddle, Leanne W. Smith.

Format:

Book

Author/Creator:

Liddle, Bart, author.

Smith, Leanne W., author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Electric vehicles--Batteries.

Electric vehicles.

Public relations--Case studies.

Public relations.

Physical Description:

1 online resource

Place of Publication:

London : Society for Case Research, 2025.

Summary:

This is a decision critical incident that explores whether or not Tesla should grant an owner of a 60wKh vehicle the battery power typically reserved for owners of the 75wKh models after the owner called to ask for the extra battery power as he fled from the path of Hurricane Irma. It includes a discussion of factors a manager in this situation would have to weigh: safety and ethics considerations, the practice of price discrimination, and public relations issues that might result. The CI also asks readers to consider what additional questions managers of companies with emerging technologies must consider as traditional product offerings shift toward service- oriented offerings. This critical incident is appropriate for both undergraduate and graduate students in management, marketing, and strategy courses.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781071980828

1071980823

OCLC:

1483992778