1 option
Peppercomm : Leading Through Humor at the Workplace / Arpita Agnihotri, Saurabh Bhattacharya.
- Format:
- Book
- Author/Creator:
- Agnihotri, Arpita, author.
- Bhattacharya, Saurabh, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Cody, Steve--Case studies.
- Cody, Steve.
- Humor in the workplace.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2025.
- Summary:
- The case discusses how Steve Cody, founder and CEO of Peppercomm Inc (Peppercomm), developed a humorous workplace culture in the company, which offered integrated marketing solutions to their clients. Cody hired employees with a good sense of humor and further trained them for comedy, which not only resulted in a humorous workplace culture but also helped them win clients and gave them a competitive advantage over competitors, apart from winning several best workplace awards. Was Cody correct in his decision to develop a humorous work culture? What could be the alternatives to comedy? What type of comedy can Cody practice?.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9781071976609
- 1071976605
- OCLC:
- 1483993738
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.