The Cook County Soda Tax : Unintended Consequences of Consumers' Behavior / Sondra Simpson [and three others].

Format:

Book

Author/Creator:

Simpson, Sondra, author.

Smith, Matt, active 2025, author.

Roppel, Eilean, author.

Alcheikh, Monika, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Consumer behavior.

Physical Description:

1 online resource.

Place of Publication:

London : Society for Case Research, 2025.

Summary:

Matt Smith, a suburban college student who lived at home in Cook County with his family, took charge of family grocery shopping as a result of the Cook County Sweetened Beverage Tax Ordinance passed by the Cook County Board on November 10, 2016. The "Soda Tax," proposed to close a multimillion-dollar budget gap, charged one penny per ounce on every sugary drink sold in Cook County retail stores and fast food restaurants. Less widely publicized, the tax was designed to reduce obesity among urban citizens. Every store in Cook County was required to register and faced stiff fines for each offense of not taxing their customers. Because Matt attended college and worked in neighboring DuPage County, he was able to buy the sweetened beverages his family preferred without having to pay the increased tax. In the process, this previously low involvement purchase (soda) became a high involvement purchase, and Matt became integral in the household decision-making process. Additionally, Matt noticed other consumer behavior modifications because of this new city government policy that resulted in unintended consequences for Cook County. This case is most appropriate for government, public policy, principles of economics, and consumer behavior classes. It was tested with upper classmen in consumer behavior courses.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781071980972

1071980971

OCLC:

1483993098