Disrupting Threads : How Dour.Store is Reimagining Activewear / Quazi Tafsirul Islam, [and three others].

Format:

Book

Author/Creator:

Islam, Quazi Tafsirul, author.

Tabassum, Taasmiah, author.

Goel, Richa, 1980- author.

Akif, Ahanaf, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Strategic planning--Case studies.

Strategic planning.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2025.

Summary:

Dour, a Bangladeshi activewear brand, aims to capitalize on the increasing fitness consciousness and the surging demand for stylish yet affordable activewear in Bangladesh. This case study delves into Dour's strategic maneuvers to carve a niche within a competitive environment, and highlights its innovative marketing approaches, such as leveraging influencer collaborations and digital promotions, to bolster brand visibility and customer engagement. Dour's journey is marked by its commitment to high-quality craftsmanship, local manufacturing, and social responsibility initiatives, including sponsoring national sports bodies. Despite its promising start and achieving break-even within six months, Dour faces significant challenges, including intense competition, consumer trust issues, and logistical hurdles like high shipping costs. The narrative underscores the intricacies of navigating the activewear market, emphasizing the importance of strategic planning, brand differentiation, and customer-centric initiatives. By analyzing Dour's operational strategies, market positioning, and future expansion plans, this case study offers valuable insights into the dynamics of brand growth within the rapidly growing e-commerce sector of Bangladesh. It examines the critical success factors for Dour and similar enterprises in a market that is increasingly globalized yet locally nuanced. Students will be asked to develop a strategic plan that enables Dour to navigate its growth trajectory while overcoming the challenges of competition, customer trust, and logistical constraints. This plan will require an analysis of the activewear market, identification of Dour's unique value proposition, and crafting of innovative marketing strategies aimed at strengthening brand loyalty and expanding market reach.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781071967508

1071967509

OCLC:

1483993071