BuildPro India : Developing a Go-to-Market Strategy in Waterproofing / Jaydeep Mukherjee.

Format:

Book

Author/Creator:

Mukherjee, Jaydeep, author.

Series:

SAGE Business cases.

SAGE Business cases

Language:

English

Subjects (All):

Marketing--Decision making.

Marketing.

Physical Description:

1 online resource.

Place of Publication:

London, England : SAGE Publications: SAGE Business Cases Originals, 2025.

Summary:

In this fictious case, Manish Mathur is an executive with the Building Products Division of BuildPro India. Mathur has to recommend a market interest strategy for the company's roof waterproofing product to the leadership team in 2024. Mathur considers that this product is high-priced and low-volume, while the company has strength in low-priced, high-volume businesses. In addition, this category has entrenched competitors from paint companies and specialist waterproofing companies. As he considers the company's options, Mathur ponders the market choice between business customers and homeowners and whether to use a push or pull marketing strategy. As Mathur assesses the options, he is aware that BuildPro's leadership want the go-to-market strategy to improve awareness of the waterproofing product, as well as acceptability among relevant stakeholders. They also want to ensure easy accessibility of the target markets and the affordability of marketing costs.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781071978009

1071978004

OCLC:

1483992764