Mymizu : The Mission to Stop Using Plastic Water Bottles / Parissa Haghirian, Yuan Qin, Xinhua Wittmann.

Format:

Book

Author/Creator:

Haghirian, Parissa Haghirian, author.

Qin, Yuan, author.

Wittmann, Xinhua, author.

Series:

SAGE Business cases.

SAGE Business cases

Language:

English

Subjects (All):

Social responsibility of business.

Physical Description:

1 online resource.

Place of Publication:

London, England : University of Zurich, 2025.

Summary:

Determined to reduce the consumption of single-use plastic bottles in Japan and globally, Robin, founder of Japan's first free water refilling app "mymizu" (mizu in Japanese means water), embarked on a mission to connect water refill stations with reusable water bottles. To realise their mission both financially and operationally, Robin and his team co-created the app with potential users through crowdfunding and open-sourced technology, which, has since helped to engage more people, amplify its social impact, and acquire early adopters. Meanwhile, by bringing business partners on board, mymizu aims to establish a win-win solution for both the partners and the platform: generating more foot traffic for the business owners and improving the app's appeal. While the launch of the app in Japan has been a success, mymizu faces challenges in scaling up globally due to cultural differences and the applicability of a successful business model from a highly developed country to developing regions where potable tap water is still a major issue.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781071969069

1071969064

OCLC:

1483992603