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Ko-Solar : Harnessing Energy Along Highways / Ilyse Veron.
- Format:
- Book
- Author/Creator:
- Veron, Ilyse, author.
- Series:
- SAGE Business cases.
- SAGE Business cases
- Language:
- English
- Subjects (All):
- Strategic planning.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2025.
- Summary:
- Koray Kotan is the CEO of Ko-Solar, a company that provides unique sound barrier systems for roads and highways that capture solar energy. The case describes Kotan's efforts in several American states to develop such a system, dubbed the "First" highway solar sound barrier in the Western Hemisphere. The case is designed to help students recognize the complex interplay between business, regulators, researchers, and public advocacy in the United States. With it, they will be prepared for some of the multiyear challenges first movers face--especially businesses marketing sustainability solutions. Students will be asked to make a persuasive argument on Ko-Solar's behalf or role play as regulators, investors, or journalists following the company's prospects.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9781071983768
- 1071983768
- OCLC:
- 1483993344
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