Impact of Big Data and Analytics Technology on Lufthansa's Business / Sheetal Mahendher, Leonard L.

Format:

Book

Author/Creator:

Mahendher, Sheetal, author.

Leonard, L., author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Business planning--Case studies.

Business planning.

Management--Case studies.

Management.

Physical Description:

1 online resource

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2025.

Summary:

This case delves into Lufthansa's pioneering utilization of big data and analytics technologies to revolutionize its business processes. In the face of several obstacles and uncertainties pertaining to the first stages of big data adoption, Lufthansa demonstrated pioneering efforts in amalgamating a wide range of data sources. The organization addressed many obstacles related to scalability, security, talent scarcity, and cost analysis by using a strategic approach to data analytics. This approach enabled the firm to enhance maintenance operations, optimize aircraft routes, determine appropriate pricing strategies, and effectively manage revenue. In anticipation of future developments, Lufthansa has acknowledged the possibility of using artificial intelligence in personalization efforts, leveraging real-time information, and implementing predictive maintenance strategies. The airline has placed significant emphasis on implementing data security and privacy protections in order to effectively traverse the ever-changing regulatory environments and cultivate confidence among customers. This case study equips learners to actively assess the strategic significance of big data and analytics in enhancing corporate operations, analyze ethical challenges linked to their application, and identify the critical prerequisites for ensuring successful implementation. Students will be tasked with proposing innovative applications of artificial intelligence within Lufthansa's operations, evaluating the associated ethical considerations, and developing a comprehensive strategy. The application of business concepts such as strategic planning, ethical decision-making, and regulatory compliance will be essential in addressing these challenges.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781071957684

1071957686

OCLC:

1483992933