Let's Play : Fair Use or Copyright Infringement? / Jessica A. Magaldi, Jonathan Sales, Wade Davis.

Format:

Book

Author/Creator:

Magaldi, Jessica A., author.

Contributor:

Sales, Jonathan, contributor.

Davis, Wade, contributor.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Intellectual property.

Physical Description:

1 online resource

Place of Publication:

London : Society for Case Research, 2025.

Summary:

The creation of YouTube in 2005 and the subsequent development of Let's Play videos transformed the way video game players experienced video games. Instead of simply playing video games, the Let's Play phenomenon gave players the ability to record and upload to YouTube livestream videos of themselves playing their favorite games while providing commentary and tips, and entertaining their viewers (Taylor, 2015). Likewise, it allowed anyone to watch others play video games, to learn tricks and tips of the games, and to feel connected with the online gaming community. This critical incident examines what happens when a cutting-edge online trend redefining how video game players experience gaming runs head-on into the copyright interests of one of the world's largest video game producers. This conflict was illustrated when Nintendo was forced to respond to a craze that swept the Internet in the 2010s-Let's Play videos. This critical incident places the reader in the shoes of Nintendo to determine the potential copyright violations of Let's Play videos and to make strategic business decisions about how to respond in a manner that addresses its copyright interests along with the interests of the Let's Play creators and its customers.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781071980552

1071980556

OCLC:

1483993319