Superfoods India: : Reworking the Marketing Mix to Remain Viable in an Increasingly Competitive Industry / Jaydeep Mukherjee.

Format:

Book

Author/Creator:

Mukherjee, Jaydeep, author.

Series:

SAGE Business cases.

SAGE Business cases

Language:

English

Subjects (All):

Marketing--Decision making--Case studies.

Marketing.

Physical Description:

1 online resource

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2025.

Summary:

This case highlights the challenges of Sundar Seturaman, the newly appointed sales and marketing head at Super Foods India Limited in January 2024. The company operates in the niche product category, where it has been a dominant player for almost two decades. However, the category is highly profitable and has grown quite quickly in the last few years, which has attracted many new but smaller players. The big challenge is that a couple of large brands with strong consumer equity and deep pockets are planning to enter the market. With competition growing, marketing costs are likely to go up and will require much more aggressive selling efforts, which could lead to profit erosion and even losses. Seturaman is pondering on strategies to maintain sales growth as well as have sufficient headroom for ensuring profitability in a much more competitive market.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781071965894

1071965891

OCLC:

1483993382