Championing Corporate Social Responsibility through a Non-Smoking Environment / George Joseph.

Format:

Book

Author/Creator:

Joseph, George, author.

Series:

SAGE Business cases.

SAGE Business cases

Language:

English

Subjects (All):

Social responsibility of business.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2025.

Summary:

This case study explores the GlaxoSmithKline (GSK) integration of corporate social responsibility (CSR) into its business strategy by promoting a non-smoking environment. As a leading pharmaceutical company, GSK has a significant impact on public health and took a proactive approach to combat the global smoking issue. This initiative aligned with GSK's commitment to enhancing public health and ethical business practices. The non-smoking policy implemented by GSK included strict regulations against the use of tobacco within all company premises. Additionally, GSK supported its employees with smoking cessation programs, including counseling and medication assistance. The policy also extended beyond the company, involving community engagement and public health campaigns to foster a broader impact. The GSK non-smoking initiative was part of a broader CSR strategy that emphasized sustainable development and ethical operations, particularly relevant in an industry directly affecting human health. This case study examines the characteristics of the policy and its implementation, the ethical considerations involved, especially in marketing pharmaceutical products such as Zyban, and the overall impact on GSK's reputation and stakeholder confidence. Through this initiative, GSK aimed not only to reduce the health impacts of smoking but also to enhance its corporate image as a health-conscious and responsible leader in the pharmaceutical industry. Students will be asked to analyze the strategic decisions of GSK and propose resolutions to potential conflicts.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781071984383

1071984381

OCLC:

1483993876