Combatting Counterfeit in Parmigiano Reggiano Cheese Through Blockchain / Arpita Agnihotri, Saurabh Bhattacharya.

Format:

Book

Author/Creator:

Agnihotri, Arpita, author.

Bhattacharya, Saurabh, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Product management.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2025.

Summary:

The case examines how, in 2023, Consorzio del Formaggio Parmigiano-Reggiano (CdFP-R), a consortium of Parmigiano-Reggiano cheese manufacturers in Italy, tried to combat counterfeit products using blockchain-backed microchips. Given the global demand for Parmigiano-Reggiano cheese, counterfeiting was a critical issue that became more widespread due to the lack of trademark protection in international countries. Accordingly, some brands from countries like the United States also labeled their hard cheese as Parmigiano-Reggiano cheese, which CdFP-R objected to; however, given the geographical limitations of trademark protection, it had no effect. Could blockchain technology prove to be superior to other anti-counterfeit methods? Are companies like Kraft Heinz misusing Parmigiano-Reggiano cheese terminology?.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781071968796

1071968793

OCLC:

1483992890