1 option
From Ink to Link : Azad Products and the Digital Age Dilemma / Quazi Tafsirul Islam [and three others].
- Format:
- Book
- Author/Creator:
- Islam, Quazi Tafsirul, author.
- Akif, Ahanaf, author.
- Dia, Ronayat Ramiz, author.
- Islam, Quazi Tahsinul, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Digital communications.
- Physical Description:
- 1 online resource
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2025.
- Summary:
- The case of Azad Products offers a compelling exploration into the life cycle of a pioneering company in Bangladesh's printed product industry, from its establishment in the early 1980s, through its peak, and on to the challenges it faced due to rapid digitalization. Founded by Abul Kalam Azad, the company initially thrived by tapping into the market for printed memorabilia, such as posters, greeting cards, diaries, and calendars, leveraging the absence of digital alternatives. Azad Products became a household name, deeply embedded in the cultural fabric of Bangladesh, symbolizing personal connection and cultural expression. However, the advent of digital communication technologies and social media platforms significantly reduced the demand for physical printed products, posing a formidable challenge to Azad Products. The COVID-19 pandemic further accelerated this digital transformation, impacting sales and operational capacity. This case concludes with the company at a crossroads, facing the dilemma of continuing in a market that has shifted beneath its feet or pivoting to new strategies for survival. Students will learn about the importance of adaptability, innovation, and the strategic recalibration necessary for businesses to remain relevant in the face of technological upheavals and market changes. Students will also have the opportunity to recommend strategic approaches to ensure the company's sustainability while preserving its cultural significance.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9781071976395
- 1071976397
- OCLC:
- 1483992844
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.