1 option
ProMeat's Dilemma : Journey of a plant-based meat start-up / Priyanka Vern, Anupama Pangha.
- Format:
- Book
- Author/Creator:
- Vern, Priyanka, author.
- Pangha, Anupama, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Business planning.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2025.
- Summary:
- This case study discusses the journey of an Indian start-up in the business of making plant-based meat (PBM). The start-up with the name of ProMeat offers meat analogues to those meat-lovers who wish to shift to a vegetarian diet. This case can be a guiding tool for students studying entrepreneurship or management studies. The case presents the forces impacting the start-up and the business environment in a captivating manner. Its aim is to make the reader understand the nuances of business strategy formulations and brand establishment.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9781071961971
- 1071961977
- OCLC:
- 1483993079
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.