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Von der Kuh bis zum Wow! : A Business Case on Ice Cream and Tourism Marketing / Shazad Mohammed.
- Format:
- Book
- Author/Creator:
- Mohammed, Shazad, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Physical Description:
- 1 online resource
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2025.
- Summary:
- This case explores factors that impact customer choices at the Eis-Greissler ice cream factory and the creation of a new gelato. The privately owned dairy farm in Austria produces luxury gelato, operates specialty shops/cafés throughout Austria, and runs a family adventure park in Krumbach. Eis-Greissler Manufaktur works in a niche market with active competition and must make strategic decisions about how to grow and maintain a thriving business. These decisions are supported by market and product analysis, consumer attitude evaluation, and tourism marketing assessment.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9781071968734
- 1071968734
- OCLC:
- 1483993112
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