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Textron: : At the Crossroads of Electric Air Travel / Richard Gentry, Yankun Jia, Joseph Arcieri.
- Format:
- Book
- Author/Creator:
- Gentry, Richard, author.
- Jia, Yankun, author.
- Arcieri, Joseph, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Business planning--Case studies.
- Business planning.
- Physical Description:
- 1 online resource
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2025.
- Summary:
- Textron's entry into electric aviation signals a strategic evolution for the traditional manufacturing giant. Leveraging its strength in aviation technology and the recent acquisition of Pipistrel, Textron aims to capitalize on emerging opportunities in sustainable air travel. Challenges in battery technology and regulatory hurdles loom large. The relaunch of the Nexus air taxi reflects Textron's commitment to innovation, albeit with design alterations and a delayed release. This case encourages students to examine Textron's strategic decisions to diversify into the electric aviation market, whether Textron made the right decisions in acquisition, and whether Textron can sustain the competitive advantages as the first mover.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9781071970973
- 1071970976
- OCLC:
- 1483994092
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