PVR & INOX Merger and the OTT Threat / Sumit Saha.

Format:

Book

Author/Creator:

Saha, Sumit, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Consolidation and merger of corporations.

Physical Description:

1 online resource

Other Title:

PVR and INOX merger and the OTT threat

Place of Publication:

London : NeilsonJournals Publishing, 2025.

Summary:

COVID changed the landscape of many industries and normal business patterns. PVR and INOX were two giants in the Indian media industry. During COVID the declining number of footfalls in theatres and the increase in OTT platform subscribers threw a significant challenge to the media industry. Media firms had to revive their businesses by changing normal practices. The merger of two giants was an extremely out of the box decision and the post-merger financial results proved that the decision was right. This case focuses on how upper level cinema experiences (e.g. 3D, 4DX, recliner seats, sofas), thus enabling high-value transactions in theatres and driving profitability, could compete with increasing subscriber bases for various OTT platforms. It highlights the need for changing the age old theatre system in India to better suit modern consumers and move towards more technology rich content provision.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781071969762

1071969765

OCLC:

1483993127