Behind the Shelves : The Carrefour-PepsiCo Pricing Clash / George Joseph.

Format:

Book

Author/Creator:

Joseph, George, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Inventory control.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2025.

Summary:

This case study explores the Carrefour-PepsiCo pricing dispute, highlighting the roles of inflation, regulatory frameworks, and corporate strategy while considering the broader implications for the involved parties and the entire retail industry. In early 2024, Carrefour, a leading European supermarket chain, ceased selling several prominent PepsiCo brands, including 7Up, Doritos, and Quaker, in major European markets like France, Spain, Italy, Belgium, and Poland. This decision was in response to PepsiCo's modest price hikes announced in October 2023, which Carrefour deemed "unacceptable." The study examines the factors driving the dispute, such as the inflation-driven rise in production costs, French government efforts to curb price increases, and changing consumer behaviors towards more affordable alternatives. The strategic use of "shrinkflation" by manufacturers like PepsiCo and the counter-strategies by retailers are also discussed. The delisting of PepsiCo products by Carrefour opens up new opportunities for Carrefour's own brands, reshapes market share dynamics, and may have long-term implications for consumer brand loyalty and PepsiCo's market positioning. This study offers insights into the challenges and strategies within the retail and manufacturing sectors amidst economic pressures and provides valuable lessons on the dynamics of retailer-manufacturer relationships and the evolving consumer landscape in economically turbulent times.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781071984536

1071984535

OCLC:

1483993925