Declining Market Share of a National Soap Brand : A Study on Cosco Glycerine Soap / Md Rial, Imranul Hoque.

Format:

Book

Author/Creator:

Rial, Md, author.

Hoque, Imranul, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Marketing--Management.

Marketing.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2025.

Summary:

Commander Soap Company Limited's (Cosco) Glycerine Soap was a renowned brand in the personal care industry from the 1970s to the 1990s. The brand experienced a significant decline in its market position in Bangladesh after 1994. Why it failed in a growth potential market remains a dilemma for academics and others. The failure of Cosco Glycerine Soap offers insights for any company looking to launch personal care brands in Bangladesh. Lessons can be drawn from the brand's failure, especially if specific factors that contributed to the decline of Cosco Glycerine Soap are considered, including consumer preferences, product differentiation, digital transformation, and market competition. Executives can also learn about the importance of well-crafted marketing strategies from the decline of the Cosco Glycerine Soap brand.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781071962121

1071962124

OCLC:

1483993407