Bata - A Step Towards Sustainable Footwear / Uttam Chakraborty.

Format:

Book

Author/Creator:

Chakraborty, Uttam, author.

Biswal, Santosh K., author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Environmental responsibility.

Physical Description:

1 online resource

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2025.

Summary:

Founded in 1894 by Tomas Bata in Zlín, Austria-Hungary (now in the Czech Republic), Bata Corporation has emerged as a global footwear stalwart, renowned for its century-long commitment to quality, comfort, and affordability. Operating in over 70 countries, the company faces a contemporary challenge of paramount importance--sustainability. As the footwear industry encounters heightened scrutiny due to its substantial environmental impact, Bata Corporation acknowledges the urgency to address these concerns. The case delves into the evolving landscape, exploring Bata Corporation's recognition of the pressing need for a comprehensive sustainability strategy. The company aims not only to diminish its environmental footprint but also to fortify its brand image, resonating with a burgeoning community of environmentally conscious consumers. This case provides insights into Bata Corporation's journey towards sustainability, aligning its legacy with the imperative of eco-conscious practices to navigate the complexities of the modern business environment.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781071958704

1071958704

OCLC:

1483992710