Strategic Reorientation of Xgimi Technology / Ning Jia [and three others].

Format:

Book

Author/Creator:

Jia, Ning, author.

Tang, Xuesong, author.

Li, Xiaohui, author.

Li, Yan, active 2023, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Strategic planning--Case studies.

Strategic planning.

Physical Description:

1 online resource

Place of Publication:

London : Tsinghua University School of Economics and Management, 2025.

Summary:

Focusing on the field of intelligent projection, Xgimi built a strategic development model with the whole machine, algorithm, and software system at the core. It creatively integrated projection, audio, and an intelligent system, thus becoming a leading enterprise in the domestic projection devices industry. In the development process, Xgimi faced the challenge of deciding whether to switch from cost-effective competition to differentiation competition. This necessitated a comprehensive analysis, considering factors such as the target customers, the company's ability to meet customer needs, competitive products or substitutes, competitors, differences between them, competitors' reactions, Xgimi's core competencies, and whether it had sufficient resources to drive the switch in the strategic direction (including price adjustment). This case provides an example of a transition from low-end to high-end product competition for a firm in an emerging market or a developing country. It also exemplifies a firm's commitment to technology and innovation-driven growth.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781071973042

1071973045

OCLC:

1483993494