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Adidas AG : Kanye West and Corporate Brand Ambassadors / Ty Carmolingo, Benjamin Ingram, James S. O'Rourke.
- Format:
- Book
- Author/Creator:
- Carmolingo, Ty, author.
- Ingram, Benjamin, author.
- O'Rourke, James S., author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Risk management.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame, 2025.
- Summary:
- This case examines the termination of the nine-year partnership between Adidas AG and music artist Kanye West, following West's antisemitic comments on social media. The case explores the immediate public reaction, the subsequent actions of Adidas, and the financial implications for Adidas. The case also explores the risks and rewards associated with celebrity endorsements in the athletic footwear industry and analyzes the effect of such endorsements on brand reputation. The case concludes by discussing the company's efforts to recover from the fallout and the ongoing challenges the company faces from shareholders and sneaker buyers. 13 pp. Case #23-08 (2023).
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9781071974865
- 1071974866
- OCLC:
- 1483994023
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