Blesolac Cereal : Changing the Value Chain Paradigm of Infant Meals in the Cameroonian Market / Jashim U. Ahmed [and three others].

Format:

Book

Author/Creator:

Ahmed, Jashim U., author.

Talukdar, Amreen, author.

Ahmed, Tanya, author.

Ahmed, Asma, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Entrepreneurship--Case studies.

Entrepreneurship.

Physical Description:

1 online resource

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2025.

Summary:

The case discusses Blesolac, an instant baby food company in Cameroon, and its initiation and operations in the lower-middle-income country context. The company was established by a female entrepreneur whose aim is to provide healthy, nutritious baby food in the region and further expand the business. The increased demand for this commodity is due to changing trends in the working female population; however, this study uncovers many other reasons. The entrepreneurial initiative by Madame Pascaline Nenda (henceforth, Nenda) was to ensure that baby food was available at a competitive and reasonable price in the Cameroonian market. The case study also scrutinizes the impact of local production on the demand for baby food cereals, along with the challenges faced by the entrepreneurs in the market.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781071958742

1071958747

OCLC:

1483992918