Barbie Effect : Entertainment VS Environmental Sustainability / S. S. M. Sadrul Huda, [and three others].

Format:

Book

Author/Creator:

Hudā, Esa. Esa. Ema. Sādarūla, author.

Akhtar, Afsana, active 2025, author.

Moniea, Hamida M., author.

Shupti, Sumaiya Parvin, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Product management.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2025.

Summary:

This case examines the multifaceted impact of Barbie, an iconic brand introduced by Mattel in 1959 that transcended its origins as a children's toy and has become a significant cultural symbol. The case delves into controversies, business strategies, sustainability considerations, environmental impacts, and the brand's adaptation to technological advancements and changing societal norms. Barbie has been praised for encouraging imagination and criticized for promoting unrealistic beauty standards and reinforcing gender stereotypes. This case study explores how Barbie has evolved to address these criticisms through diversification and embracing technological innovations, thereby maintaining relevance in the digital age. The case study outlines the evolution of Barbie, noting significant milestones in the brand's history, including its attempts to increase diversity and inclusion, represent various careers to reflect women's expanding roles in society, and adapt to changing fashion and societal values. Furthermore, the case highlights controversies that have surrounded the brand, from its unrealistic body proportions to accusations of promoting materialism and lacking diversity. Strategically, Mattel has partnered with over 100 brands to extend Barbie's reach and introduced campaigns to empower young girls, leveraging music and films to connect with audiences. The case also considers the environmental aspect, noting Mattel's initiatives toward sustainability, such as using recycled materials and promoting recycling programs. This case provides a comprehensive analysis of Barbie's role in shaping and reflecting cultural values, its efforts to remain relevant through innovation and sustainability, and its impact on society at large. By examining Barbie's evolution, controversies, and strategies, the case will contribute to understanding the broader implications of how toys influence and mirror societal changes, technological progress, and the global movement toward sustainability.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781071985113

1071985116

OCLC:

1483992911