The Anik Telecom Saga : Rise, Dominance, and Fall / Quazi Tafsirul Islam.

Format:

Book

Author/Creator:

Islam, Quazi Tafsirul, author.

Islam, Quazi Tahsinul, author.

Akif, Ahanaf, author.

Dia, Ronayat Ramiz, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Business planning.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2025.

Summary:

After being founded in 1996, Anik Telecom became well known in Bangladesh's expanding market for cell phone accessories. Anik Telecom began by collaborating with Citycell, the first mobile phone provider in Bangladesh, and then grew from providing telecom services to producing a variety of mobile phone accessories, most notably batteries and chargers. By 2010, the company dominated the industry with its superior products and creative customer service strategy, which included a six-month replacement guarantee, and had amassed an incredible 80% market share. But, ultimately, the very tactics that made Anik Telecom successful also contributed to its downfall. Although the generous replacement guarantee policy was at first a competitive advantage, it was eventually abused by both consumers and retailers, resulting in large financial losses. The market also became saturated with rivals, including former workers who introduced comparable goods at reduced costs. Concerns about quality control made the company's problems worse, as fake goods proliferated and damaged consumer confidence. As a result, Anik Telecom moved away from the market for mobile accessories and concentrated on producing electrical equipment. This case study examines the dynamics of Anik Telecom's ascent and decline, providing insights into the significance of flexible company plans, the dangers of lax customer care guidelines, and the difficulties in preserving market leadership. Students will be tasked with analyzing Anik Telecom's strategic decisions, evaluating the impact of its customer service policies, and proposing solutions to navigate market saturation and counterfeit challenges, applying principles of strategic management, operational efficiency, and market competition to devise sustainable business strategies.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781071973127

1071973126

OCLC:

1483992837