Supply Chain Sustainability Struggle in the Face of Escalating Hijab Production Expenses / Rahma Akhter [and four others].
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- Language:
- English
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- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2025.
- Summary:
- Jannatul Mawa launched her F-commerce clothing business, MAWA, in 2017. After initial success, however, she encountered a dilemma: rising production costs were affecting product availability and she needed to find a customer retention strategy that addressed the multi-faceted issues her business faced. Selling clothing from Dhaka, Bangladesh via Facebook, MAWA's target market was women between the ages of 20 to 40, and products were customized according to customers' desired sizes, colors, and lengths. The brand gained a loyal following with customers purchasing repeatedly from the company and the majority of profits accruing from hijab sales. The premium cloth used to make the hijabs was imported from China, but sourced from an intermediary in Bangladesh. As the cost of their raw materials rose, MAWA wondered whether they should increase their pricing or source cheaper material that could affect the brand's product quality. The company worried that rising prices or changing quality could adversely affect customer retention. In order to maintain a robust supply chain and get over these challenges, MAWA must find answers. It's not only about controlling material prices; it's also about overcoming uncertainty in the global economy and remaining resilient in a digital market that is changing quickly. MAWA wants to not only survive but also grow in Bangladesh's cutthroat apparel industry. The challenges go beyond just dealing with the cost of materials; they also involve adapting to the fast changes in the digital market and handling economic uncertainties globally.
- Notes:
- Description based on publisher supplied metadata and other sources.
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