GroundReality : A Social Enterprise Scaling and Sustaining Road Safety Infrastructure / Sonia Mehrotra, Madhumita M. Majumder.

Format:

Book

Author/Creator:

Mehrotra, Sonia, author.

Majumder, Madhumita M., author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Roads--Maintenance and repair.

Roads.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2025.

Summary:

This case recounts the growth journey of the social enterprise GroundReality Enterprise Limited, operating in India. A personal tragedy led the founder to start a social initiative called PotHoleRaja, which aimed to make the world free of road potholes. He adopted a lean and methodical business model design that helped build awareness, engaged the larger community in its execution, and contributed toward a greener planet. His advocacy for the societal need for a proactive solution to prevent accidents caused by potholes helped him garner support for his initiative and new assignments. Further, his experiments led him to launch a new green road infrastructure product, GridMats, which is a sturdy and environmentally friendly green road infrastructure material. The global road infrastructure markets were promising and GroundReality had to be prudent in leveraging this market opportunity. Against this backdrop, this case explores social business model frameworks and new strategies such as licensing arrangements, joint ventures, and greenfield investments for the international expansion of a start-up social enterprise.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781071981276

1071981277

OCLC:

1483993190