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Searching for Sustainability and Profitability: : U Company's Journey of Product Innovation / Haiying Wan, Nhat-Trong Tran.
- Format:
- Book
- Author/Creator:
- Wan, Haiying, author.
- Tran, Nhat-Trong, author.
- Series:
- SAGE Business cases.
- SAGE Business cases
- Language:
- English
- Subjects (All):
- Strategic planning--Case studies.
- Strategic planning.
- Physical Description:
- 1 online resource
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2025.
- Summary:
- This case study presents the story of Mr. Zhang, an employee in product development at U Company. He participated in a product innovation competition in which he combined available resources to come up with a well-rounded solution for an environmentally sustainable product but wonders how it can achieve sustainable profitability. This scenario draws on theories related to managing corporate product innovation in addition to product innovation itself. Furthermore, it looks at how to bring together resources effectively and craft comprehensive solutions within the product innovation journey.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9781071962114
- 1071962116
- OCLC:
- 1483992966
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