Chili Today, but Not Tomorrow : The Role of Marketing in Food Quality Control / David Conrad.

Format:

Book

Author/Creator:

Conrad, David, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Product management.

Quality control.

Physical Description:

1 online resource.

Place of Publication:

London, England : SAGE Publications: SAGE Business Cases Originals, 2025.

Summary:

Bruhn and Grebitus (2007) report that consumers' food quality judgment depends on their knowledge concerning certain quality attributes. Prigent-Simonin and Hérault-Fournier (2005) state that the quality of food is an extremely rich concept, and its multiple dimensions do not make the comprehension of consumers' choices easy. They continue by saying that different consumer groups will focus on different quality features and, today, several qualification devices have been set up by public authorities, industrialists, and producers to help them identify quality products. Against this backdrop, this case study examines ACME Famous Brands marketing successes and a serious problem that has arisen with its award-winning chili. Significant insights into product quality obstacles are encountered by the company involving its highly profitable product. Students examining this case and providing solutions for the major dilemmas will learn to understand how the company serves its customers and how it reacts to its tainted chili that is present in the ACME marketplace. The case study closes with a call-to-action strategy requirement, prompting students to delve deeply into the core problems and the negative repercussions that emanate from them. ACME is required to act and solve the problems by both the customers and the sellers of its products. Responses to the dilemmas must be concrete, understandable, implementable, and measurable.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781071982419

1071982419

OCLC:

1483993018