Expanding FreshD'very: : A Dilemma of Location Selection / Peeyush Pandey, Snigdha Uppala, Bharat Kumar Mehta.

Format:

Book

Author/Creator:

Pandey, Peeyush, author.

Uppala, Snigdha, author.

Mehta, Bharat Kumar, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Operations research.

Supply chain management.

Physical Description:

1 online resource

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2025.

Summary:

Ms. Akshitha Sharma has recently been hired as Vice President of Operations at FreshD'very, a (fictional) e-commerce company headquartered in Bangalore, Karnataka state, southern India. Ms. Chitra Kakkar, the Chief Operating Officer at FreshD'very, tasked Ms. Sharma with heading and expanding the company's food and groceries business into Tier 2 (mid-size) cities. Ms. Kakkar wanted to enter five new cities initially. She asked Ms. Sharma to prepare a comprehensive expansion plan and present it to her in the upcoming monthly board meeting. Ms. Sharma wondered which specific cities to target, what the operating expenses in these cities are, and how accurately can they predict demand in these cities. Students will be asked to identify the ideal cities for FreshD'very expansion by considering the optimal order size, which is calculated through the newsvendor model and by incorporating operating costs, expected profit, and expected profit percentage for each city.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781071957639

1071957635

OCLC:

1483992826