Thriving in the Niche : The Success of Kolkata Taxi Services / Aditya Kumar Sahu.

Format:

Book

Author/Creator:

Sahu, Aditya Kumar, author.

Mondal, Rima, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Business planning--Case studies.

Business planning.

Physical Description:

1 online resource

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2025.

Summary:

Bablu Biswas, the 54-year-old owner of Kolkata Taxi Services (KTS), successfully established a niche for KTS by providing quality services and creating a loyal customer base in West Bengal, Eastern India. However, after opening commercial offices in the aftermath of the COVID-19 pandemic, Bablu faced the challenge of declining demand and increasing competitiveness from well-financed large, established companies such as Ola, Uber, and inDrive. This case describes the capacity, supply network, process technology, and organization development strategies undertaken by Bablu to survive in the highly competitive and constantly changing taxi industry. The case also discusses the core strengths of KTS, such as the use of cars no older than 6 years and well-mannered professional drivers, which create a competitive advantage in the industry. Based on the case facts, students will be asked to analyze the taxi industry in developing economies and its key operations performance parameters. They will also be asked to apply the operations strategy matrix and the valuable, rare, inimitable, and organized (VRIO) framework to analyze the market competitiveness of KTS.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781071984833

1071984837

OCLC:

1483993554