Shepherd of Souls or Shepherd of Goats : Brother Marcel's Dilemma / Marie Paquier.

Format:

Book

Author/Creator:

Paquier, Marie, author.

Pecot, Fabien, author.

Delerm, Sophie M., author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Business ethics.

Physical Description:

1 online resource

Place of Publication:

London : NeilsonJournals Publishing, 2025.

Summary:

In January 2024, a Spanish retailer's lucrative offer disrupted the tranquil existence of the Cistercian monks of Saint Chavron, who were renowned for their goat cheese. The ensuing dilemma focused on meeting unprecedented demand, testing Brother Marcel's ability to balance a profitable opportunity with the monastery's intrinsic values. While supplying large quantities could provide financial resources, it would entail sacrificing personal and prayer time, transforming a seemingly straightforward business opportunity into a genuine ethical dilemma. The case encourages an exploration of alternatives, analyzing conflicts between personal or organizational values and established marketing practices. As the discussion unfolds, students can embark on an inductive exploration, seeking to understand the competitive advantage of the World of Origin concept. Finally, they can delve into sufficiency marketing, fostering a critical reconsideration of marketing practices.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781071970980

1071970984

OCLC:

1483992843