Value Innovation of Milky Mist's Journey in the Indian Dairy Market / Quazi Tafsirul Islam [and three others].

Format:

Book

Author/Creator:

Islam, Quazi Tafsirul, author.

Tahsinul Islam, Quazi, author.

Akif, Ahanaf, author.

Ramiz Dia, Ronayat, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Business planning.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2025.

Summary:

This case study explores the incredible story of Milky Mist Dairy, a major participant in the dairy industry in India. Milky Mist was founded in 1997 in Tamil Nadu as an attempt to turn around a failing family milk distribution company. The corporation has followed a route characterized by strategic innovation, technological developments, and an emphasis on value creation. This case covers the development of the dairy business in India, which has been characterized by fierce competition, changing consumer tastes, and altering market dynamics. By strategically focusing on value-added dairy products, integrating technology, and interacting directly with dairy farmers, Milky Mist was able to carve out a position in a market dominated by more established and larger players. The story of the company showcases its growth from a small facility to a cutting-edge processing plant, its foray into digital commerce, and its ongoing commitment to product innovation. In addition to documenting Milky Mist's development, this case study offers a perceptive analysis of the obstacles faced by the Indian dairy industry as well as its competitive environment. Students will gain insight from Milky Mist's business strategies, its approach to solving market problems, and the vital role that creativity and flexibility play in the dairy industry's dynamic environment.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781071975763

1071975765

OCLC:

1483993034