1 option
McDonald's in the Middle East : Navigating Political and Ethical Minefields / Mamoun Benmamoun.
- Format:
- Book
- Author/Creator:
- Benmamoun, Mamoun, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Business ethics.
- Physical Description:
- 1 online resource
- Place of Publication:
- London : NeilsonJournals Publishing, 2025.
- Summary:
- McDonald's, the renowned American fast-food giant, views the Middle East as an immensely promising market, yet one that presents formidable challenges. McDonald's experienced the complexity of this region firsthand when its Middle East franchises became embroiled in a public dispute over the divisive and emotionally charged Israeli-Palestinian conflict. This case study explores McDonald's political and ethical predicaments in the Middle East, examining the underlying causes of the backlash, dissecting the dynamics between franchisees and franchisors, and providing some potential remedies.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9781071969779
- 1071969773
- OCLC:
- 1483993372
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.