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Robinhood: : In Search of Growth Strategies for Realizing its Vision / Arpita Agnihotri, Saurabh Bhattacharya.

Sage Business Cases 2025 Annual Collection Available online

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Format:
Book
Author/Creator:
Agnihotri, Arpita, author.
Bhattacharya, Saurabh, author.
Series:
SAGE business cases.
SAGE business cases
Language:
English
Subjects (All):
Strategic planning.
Securities industry.
Physical Description:
1 online resource
Place of Publication:
London : SAGE Publications: SAGE Business Cases Originals, 2025.
Summary:
This case is about Robinhood Financial LLC (Robinhood), a company that launched app-based financial services in 2013. Led by Vladimir Tenev, Robinhood's vision was to democratize finance, but by 2023 the company was facing challenges in achieving its vision because of inflation and the decline in investment in the stock market. To cater to the needs of its investor segment (i.e., youth), Robinhood launched several product lines including cash cards, fractional shares, and retirement plans, among others. However, critics accused Robinhood of gamifying the stock market to democratize finance due to its controversial practices of earning revenues through payment of order flow. As the company's competitive advantage was called into question, Robinhood needed to identify and evaluate strategies that could support its growth and sustainability. How could Robinhood realize its vision of democratizing finance?.
Notes:
Description based on publisher supplied metadata and other sources.
ISBN:
9781071979709
1071979701
OCLC:
1483993528

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