Pedaling Towards Sustainability : Nextbike and the Evolution of Urban Bike-Sharing / Quazi Tafsirul Islam [and three others].

Format:

Book

Author/Creator:

Islam, Quazi Tafsirul, author.

Islam, Quazi Tahsinul, author.

Dia, Ronayat Ramiz, author.

Akif, Ahanaf, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Bicycle sharing programs.

Sustainable urban development.

Physical Description:

1 online resource.

Place of Publication:

London, England : SAGE Publications: SAGE Business Cases Originals, 2025.

Summary:

This case explores the evolution of the German company Nextbike in the dynamic bike-sharing industry over the last 20 years, with an emphasis on using the Business Model Canvas and Porter's Five Forces to analyze industry dynamics. The discussion highlights Nextbike's strategic decisions, including key partnerships and technological innovations, which have significantly shaped its market presence amid intense competition and regulatory challenges. The discussion also addresses the operational dilemmas Nextbike faces, such as market saturation and the integration of new technologies, which require continuous, agile strategic responses. By applying the Business Model Canvas and Porter's Five Forces, students will examine the effectiveness of Nextbike's strategies in maintaining competitive advantage and responding to market challenges.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781071975749

1071975749

OCLC:

1483992715