Transforming Paris into a Smart Tourism Destination : An Analysis of Paris Tourism Board's Initiatives / Fahimeh Hateftabar, Raffaele Filieri.

Format:

Book

Author/Creator:

Hateftabar, Fahimeh, author.

Filieri, Raffaele, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Tourism--Management.

Tourism.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2025.

Summary:

Paris, renowned for its rich history, cultural heritage, and iconic landmarks (Gravari-Barbas, 2019), faces significant challenges amid its status as a global tourism hub. With a travel and tourism sector valued at nearly USD 36 billion in 2022 and projections of an annual influx of 93.7 million international travelers by 2025, the city grapples with the implications of overtourism. Amidst these challenges, the Paris Tourism Board plays a central role in destination management (Mairie de Paris, 2022). Its mandate encompasses the promotion of Paris as a premier tourist destination while spearheading initiatives to position the city as a smart tourism destination (Mairie de Paris, 2022). This case study provides a comprehensive analysis of the Paris Tourism Board's initiatives in transforming Paris into a smart tourism destination. It delves into the motivations, strategies, challenges, and opportunities inherent in these initiatives, offering valuable insights into the development and implementation of smart tourism solutions in one of the world's most iconic tourist destinations.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781071976319

1071976311

OCLC:

1483993594